How To Make The Most Of Influencer Marketing !

what comes next? — Develop your strategy !

How to create an influencer marketing strategy

1. How to find influencers

Much like any strategy, you start by choosing the platform you want to focus on first. You can always expand to other platforms later but if you’re just starting out, stick with one.
Then research all the influencers available in the market and go through their work thoroughly. Make notes of what you liked and what you dint like about your shortlisted influencer.

2. Set a budget and strategy

Your budget will set the outline and no matter how much your budget is you should never invest it all at once. Invest some and then use the information gained from your first round of influencing to cut out the odds in the next round.

3. Decide on goals and message

It will be more effective if you have checkpoints to measure your success and most importantly what works for you and what doesn’t. Also no matter what your goal be specific about it from day one with yourself and then with the influencer.

4. Review and refine your strategy

Even with all the technology, it is not possible to get it right in one go, especially when it’s a new brand, which is why you should not invest it all in one go, you should experiment with influencers and check your progress and then use that information to further augment approach in your next launch.

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